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project Case study

X-PAK Website Redesign

XPAK is an australian cargo securing system company who wanted their website redesigned. Together with the team we defined the redesign goals and set the timeline of the project. I gathered insights from the old website designed and gathered pain points. I also listed possible solutions for each pain point. I did ideation and wireframing of the screens and tested the figma prototypes with the team. The designs were reiterated after each feedback from the team until the final responsive designs that satisfied everyone in the team were ready.

My Role

Problem Conception
User Research
Pain points
Information Architecture
Prototyping
Testing & Iterations
Responsive Design

Timeline

Jul y 2021 - October 2021

Team

Eduard Acosta
- Project Manager
Michelle Donelly
- Content and Marketing

Tools

Figma
Miro

Challenge

XPAK is a load securing company that needs to redesign its corporate website because it is too old and not aesthetically pleasing. The unstructured content is not helpful when customers want to know more about XPAK or are looking for specific information. The company had previously paid little attention to its digital presence.

Process

Goals

  • The information architecture needs to be redesigned to make it easier to navigate.
  • The large amount of text should be made more pleasant to read and accessible.
  • Give users more ways to engage with the team.
  • Design to solve website performance issues

Research

Industry

  • My research included understanding the industry, its needs and requirements, and usage context.
  • Although there were no direct competitors, a general overview was gained to identify what needed to be done to be competitive.

UX Audit

  • An audit of the website and content was performed to determine if relevant information was in context.
  • User flow between pages was then determined, redundant pages were removed and new pages added where necessary

Team Interview

  • The discussions with the team helped me to identify the needs, requirements and goals of the company.

The research helped to identify existing problems and direction of the redesigned solution.

Insight 1:

Content inventory has to be updated for a more logical and clear information architecture.

Insight 2:

Enquire Us button could be replaced with Contact Us button to ensure same text is used for same function.

Insight 3:

Industry pages could be removed complete as they provide little information that could be readily available in home page using the interactive layout.

Insight 4:

Infographics have to created for each product as they are easier to read and process information.

Key redesign Elements

Navigation

A clear navigation that justifies the flow of information is used as a global menu. The products are grouped and presented in the dropdown menu.

Navigation - before and after

Search box

A search box has been integrated into the main menu to improve the availability of the information needed.

Search - before and after

Infographics

Long texts are converted into infographics to  make information more readable for user with key words highlighted.

long Texts - before and after

Keyword scanning and section titles

For sections with a lot of text, various methods are used to increase readability. Section headings, Keyword highlighting method, Inforgraphics

Long texts - before and after

Lo Fi Wireframes

Hi-Fi Prototype

Outcomes

I did the redesign with a lot of focus on the visual design to make sure that common UI pattern are used for navigation, text, images and to maintain hierarchy. Here are the things that I learned from this project.

  • Redesign of a digital interface should always start with research to define the problem that needs to be solved with the new designs.
  • Usability tests and UX audit of the older website reveal important information about where the users are having problems.
  • Collaboration is the key to producing results  that are user and business friendly.
  • If I had more time and resources I would focus more on using analytical tools to gather research data form old website. I would also prefer direct contact with the user to gain deeper insights on their needs and requirements.

Industry

  • My research included understanding the industry, its needs and requirements, and usage context.
  • Although there were no direct competitors, a general overview was gained to identify what needed to be done to be competitive.

UX Audit

  • An audit of the website and content was performed to determine if relevant information was in context.
  • User flow between pages was then determined, redundant pages were removed and new pages added where necessary

Team Interview

  • The discussions with the team helped me to identify the needs, requirements and goals of the company.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The research helped to identify existing problems and direction of the redesigned solution.

Insight 1:

Content inventory has to be updated for a more logical and clear information architecture.

Insight 2:

Enquire Us button could be replaced with Contact Us button to ensure same text is used for same function.

Insight 3:

Industry pages could be removed complete as they provide little information that could be readily available in home page using the interactive layout.

Insight 4:

Infographics have to created for each product as they are easier to read and process information.

Key redesign Elements

Navigation

A clear navigation that justifies the flow of information is used as a global menu. The products are grouped and presented in the dropdown menu.

Navigation - before and after

Search box

A search box has been integrated into the main menu to improve the availability of the information needed.

Search - before and after

Infographics

Long texts are converted into infographics to  make information more readable for user with key words highlighted.

long Texts - before and after

Keyword scanning and section titles

For sections with a lot of text, various methods are used to increase readability. Section headings, Keyword highlighting method, Inforgraphics

Long texts - before and after

Hi Fi Prototype

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